◤GIORGIO ARMANI Story

Giorgio Armani, born 11 July 1934, is an Italian fashion designer. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer of Italian origin, with an annual turnover of $1.6 billion and a personal fortune of $8.1 billion as of 2017. He is credited with pioneering red-carpet fashion.

Armani was born in the northern Italian town of Piacenza, where he was raised with his older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani (an accountant for a transport company). Armani is of Italian-Armenian descent. While at secondary school at the Liceo Scientifico Respighi in Piacenza, Armani aspired to a career in medicine, particularly after reading Archibald J. Cronin's `The Citadel`.

He enrolled in the Department of Medicine at the University of Milan, but after three years, in 1953, he left and joined the army. Due to his medical background, he was assigned to the Military Hospital in Verona, where he would attend shows at the Arena (di Verona).

He eventually decided to look for a different career path...