JIMMY CHOO STORY IN BRIEF
Jimmy Choo is a Malaysian fashion designer based in London. He rose to fame after founding the company Jimmy Choo Ltd., known for its handmade women's shoes. Choo was born in 1948 to a family of shoemakers in Penang, Malaysia. He left school early to make shoes with his father, and created his first shoes of his own design at the age of 11.Between 1982 and 1984, Choo studied at Cordwainers Technical College in Hackney (now part of the London College of Fashion) in London. He went to a design firm to work after graduation, wishing to remain in London permanently instead of returning to Malaysia.
A turning point in Choo's career was the presentation of his shoes on a record 8 pages in Vogue magazine in 1988, after which his products became increasingly sought after.
Princess Diana, who ordered 6 pairs of his shoes after their first meeting in 1990, contributed to the designer's financial success and popularity. In 1996, he co-founded Jimmy Choo Ltd. with Tamara Mellon, an editor at British Vogue.
Choo is involved in a project to establish a shoemaking institute in Malaysia, where he is often cited as an inspiration to aspiring shoemakers and fashion designers. Jimmy Choo Ltd. is a manufacturer of some of the most expensive high-end shoes
He has received numerous fashion awards, including the Order of the British Empire.
Currently, his optical business is acquired by LUXOTTICA GROUP, Italy.
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